منابع مشابه
Interactivity and Branding, public political communication as a marketing tool
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...
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Research on political communication effects has enjoyed great progress over the past 20 years. A key ingredient underlying these advances is the increased usage of experiments that demonstrate how communications influence opinions and behaviors. A potential problem with nearly all of these studies, however, concerns the lack of attention to events that occur prior to the experiment—that is, “pr...
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Political relationships can have both a positive and a negative impact on bank performance, which requires an empirical analysis to identify its impact. In this regard, the purpose of this study is to investigate the relationship between political communication and financial performance of banks accepted in Tehran Stock Exchange and OTC. In this study, in order to test the research hypothesis,...
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APLA Limited v Legal Services Commissioner (NSW)2 (‘APLA’), decided in September this year, had the potential to be a landmark decision in the field of implied constitutional freedoms comparable to Australian Capital Television Pty Ltd v Commonwealth3 (‘ACTV’) and Nationwide News Pty Ltd v Wills4 (‘Nationwide News’). In the two latter cases the High Court concluded that the provision for a syst...
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In February 2009, the US Congress passed a US$787 billion stimulus package designed to put the country on the road to economic recovery. Thereafter, managing ‘the stimulus story’ became, as Time magazine reported, ‘a full-time White House preoccupation’ (Scherer, 2009: 31). Obama and his team understood that without a concerted effort to communicate the plan, it would almost certainly fail in t...
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ژورنال
عنوان ژورنال: Sotsiologicheskoe Obozrenie / Russian Sociological Review
سال: 2014
ISSN: 1728-192X,1728-1938
DOI: 10.17323/1728-192x-2014-3-238-245